Download PDF by Julia Wimmers: Design and Analysis of a Questionnaire

By Julia Wimmers

ISBN-10: 3640752899

ISBN-13: 9783640752898

Seminar paper from the yr 2010 within the topic details administration, grade: 1,7, college of technologies, Munich, direction: MBA, language: English, summary: A reference questionnaire in line with the examine subject of the way “to end up the industry possibilities for a brand new, non-alcoholic fruit juice drink between more youthful shoppers” is first defined after which analyzed intimately. As a questionnaire is among the most renowned how you can achieve basic information the writer makes use of the method of make the exam from normal to aspect: in the first superficial description, the simplicity and timelessness of the seemed item of research “fruit juice drink” is confirmed and a few basic questionnaire standards with their corresponding attribute values like standardized interview procedure, written approach to facts assortment, collage scholars as goal crew and lacking indication on pre-codification are awarded. the 1st 21 questions are in actual fact curious about content material specification, likings of the objective staff and id of triumphing interrelations among product personal tastes in addition to deciding to buy and eating behaviour. unlike the final query No. 22 which goals at accumulating normal own (socio demographic) info of the respondents. the writer then splits the middle a part of the genuine research in 4 sub chapters, describes and evaluates format and constitution of the questionnaire: 5 content material components with partially inconsistent alignment of tick bins and reaction thoughts. a close research of approximately all of the questions follows then, query No. eight for e.g. is particularly exhausting created - the respondent has to judge six counter components of attributes with the intention to classify her or his favorite non-alcoholic drink. additionally dichotomous questions are chanced on yet unfortunately no multiple-choice ones. while within the sector of scaling, the questionnaire relatively convinces because it has a mix of five% nominal, seventy five% ordinal and 10% ratio scaling volume of questions, leaving purely 10% of unstructured, open-ended questions with out scaling.

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Design and Analysis of a Questionnaire by Julia Wimmers


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